Are you an entrepreneur looking to make waves in 2023? Or a celebrity brand enthusiast searching for the next big thing? Either way now is the time to start paying attention! As we look ahead toward what has already been proven to be an exciting and prosperous new year, there are several celebrity-backed brands that have caught our eye. From mac and cheese skin care, here’s a peek at the 5 most promising ones that will dominate headlines in 2023. 

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Goodles - Gal Gadot

There is no doubt that Gal Gadot is one of the most inspiring celebrities of our time. From playing an iconic superhero to becoming a United Nations ambassador, she lives her life of empowerment and courage. In her latest venture, Goodles, Gal embarks on a mission to “reimagined your favorite noodle to be preposterously delicious and nutrient-packed.” Think boxed mac and cheese but with an ingredient list that you can actually read. Goodles has taken off in popularity over the past year or so and we believe this is only the beginning! 

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Beis - Shay Mitchell

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Shay Mitchell, known for her role in the hit TV show "Pretty Little Liars," launched her travel brand, Beis, in 2018. Since then, the brand has gained a significant following for its stylish and functional travel accessories. Beis's products include luggage, backpacks, cosmetic bags, and more, all designed with the needs of modern travelers in mind. Mitchell's celebrity status has undoubtedly helped the brand's popularity, but the quality and design of Beis's products are what truly sets it apart. Although the brand has been around for a few years, they have done a phenomenal job leveraging Tik Tok to become a hit brand among Gen Z. In 2023, we can expect Beis to continue to grow and innovate, as the brand expands its product line and continues to reach valuable new audiences.

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Caliwater - Vanessa Hudgens

Vanessa Hudgens, the beloved actress and singer, co-founded Caliwater in 2020, an organic prickly pear cactus water company. The brand has quickly gained attention for its refreshing taste and health benefits, as prickly pear cactus water is high in antioxidants and anti-inflammatory properties. Hudgens has been very vocal about her love for the drink and the importance of a healthy lifestyle. They just raised $2 million dollars last year to help fuel growth. As the demand for healthier beverage options grows, Caliwater is sure to continue to gain traction in the market, making it one of the celebrity-backed brands to watch in 2023. Full disclosure, Caliwater is one of our own Mates partnered brands. You can learn more about how we help turn great ideas into great brands here.

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OAM Skin - Ciara

Ciara, the Grammy Award-winning artist, launched her skincare line, OAM Skin (aka “On a Mission” skin), in 2020. The brand focuses on clean, simple, and effective skincare products that are suitable for all skin types. OAM Skin's products are formulated with natural ingredients such vitamin C, which is known for it’s skin-benefiting properties. Ciara's passion for wellness and healthy living inspired her to create a brand that promotes healthy skin from the inside out. OAM Skin has gained a loyal following since its launch, and in 2023, we believe the brand will continue to innovate and expand its product line to meet the growing demand for natural and effective skincare products. Check out our previous blog where we dive into the success of OAM: Celebrity Brand Marketing 101: Ciara’s OAM skin.

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Feastables - Mr Beast

‍Mr Beast, one of the most popular YouTube creators, launched his brand, Feastables, in early 2022. The brand was created “with the mission to deliver high-quality snacks to the masses, Feastables' first launch is the MrBeast Bar, a gluten-free chocolate bar that starts with four simple ingredients, including organic cocoa.” (Feastables) Mr Beast's creativity and sense of humor are evident in the brand's unique flavor combinations, such as their latest milk chocolate peanut butter flavor called, “Deez Nuts.” Since its launch, Feastables has gained a dedicated following among Mr Beast's fans, and we believe this is only the beginning of a brand that will surly expand into a ton of different products, and massive distribution both online and in-store.